Sturgis Rally Lodging | Powder House Lodge

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As summer begins to peak here in the Black Hills, the distant rumble of motorcycles has already begun to carry through the air. The 74th Annual Sturgis Motorcycle Rally is quickly approaching and the scenic roads and communities throughout the Black Hills are beginning to see the rapid influx of riders that descend upon this area every year for this event.

Going into its 74th year, the Sturgis Motorcycle Rally is often thought of with mixed connotations. What was once considered to be an event as rough and unruly as the Wild West has really become a gathering of like-minded people coming together to celebrate their passion for motorcycles in the beautiful Black Hills of South Dakota.

Each year this weeklong event attracts hundreds of thousands of visitors to the region. While the staggering, albeit temporary, population increase can affect travel throughout the region, with a little extra planning one will find that there is still plenty to see and do throughout the Black Hills during this busy time. With these helpful tips, you can enjoy a safe and exciting visit to the Black Hills, even during the busiest times!

Sturgis Motorcycle Rally Lodging

1. Look twice

The most important thing to keep in mind while visiting the Black Hills during the summer months, and especially during the Sturgis Motorcycle Rally, is that motorcycles are everywhere! It is imperative to look twice and keep a vigilant eye out for motorcycles while traveling.

2. Slow down

Many Sturgis Rally visitors travel to the Black Hills for the same reason as other vacationers, to enjoy the natural beauty and area attractions that the Black Hills offer! Follow advised speed limits and traffic patterns and plan for a few extra minutes to reach your destination; you are on vacation, remember?!

3. The early bird gets the worm

If you are planning on visiting certain attractions during the Sturgis Motorcycle Rally, try to arrive early in order to beat the crowds and the heat! August can be very hot throughout the Black Hills and planning your outdoor adventures earlier in the day will help you keep your cool along the way.

4. Make reservations

Lodging and accommodations can be hard to come by during the Sturgis Motorcycle Rally. Rooms throughout the Black Hills fill up quickly and well in advance for the busy summer months, booking early is the best way to ensure that you will get a room at the best rate!

5. Experience the Rally

If you find yourself vacationing in the Black Hills during the Sturgis Motorcycle Rally, a short side trip to Sturgis for a closer look at the event will definitely make for a memorable experience. Amazing custom motorcycles, vendors & exhibits, and even events that the whole family can enjoy can be found at the Sturgis Motorcycle Rally.  

There is never a bad time to plan your Black Hills vacation. Regardless of when you are planning your visit, there is always plenty to see and do in the Black Hills of South Dakota. Conveniently located near many popular Black Hills attractions, the Powder House Lodge and Restaurant offers comfortable lodging choices and is open for the summer season from mid-May to mid-October. To learn more about vacationing in the Black Hills or to make a reservation, please visit us online at or call us at 1-800-321-0692.

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